She’s a born researcher, quarrying quotes and excerpts, joining the dots of insight with inspired lines of speculation, chasing threads and themes across disciplines and reacting in the margins with notes that often exceed the length of their source. These embedded gems are the happy by-product of her daily routine, which consists of close reading and deep thinking. Today she is the sole creative force behind Brain Pickings: a website and newsletter that provides an ongoing “inventory for the good life” to its several million subscribers.Īs its creator puts it, the average Brain Pickings weekly digest can contain links to “anything from an obscure Japanese short film to type design from the 1930s to the latest neuroscience breakthrough”. The sender was Maria Popova, an idealistic start-up employee trying to broaden her colleagues’ imaginative horizons. Instead of the latest advertising news, it contained five links to interesting things: a menu of creative delights from outside the industry. Sometime around 2005, eight co-workers at a Pennsylvania advertising agency received an unusual email.
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